Target Halloween costumes are already trending for 2026, with shoppers looking for everything from pop-culture characters and nostalgic favorites to funny, cute and family Halloween looks. Target’s current Halloween assortment includes costumes for women, men, children, toddlers, babies and pets, with major themes including K-Pop Demon Hunters, Pokémon, Super Mario, Harry Potter, Toy Story, Bluey and Marvel.

Target says its 2026 Halloween assortment includes around 60% Target-exclusive products, while half of its costumes and accessories are priced under $25.

Best Target Halloween Costumes for 2026

This year’s selection is especially strong for shoppers who want recognizable characters without spending a fortune.

K-Pop Demon Hunters Costumes

One of Target’s biggest 2026 Halloween trends is K-Pop Demon Hunters. Target specifically highlights costumes inspired by the movie, including a Rumi costume.

This is a strong choice if you’re looking for a costume that feels current rather than traditional.

Pokémon Halloween Costumes

Pokémon is another major Target Halloween trend this year. Target says it has expanded its Pokémon costume assortment from 10 costumes in 2025 to 26 in 2026, including characters such as Jigglypuff.

Harry Potter Costumes

Harry Potter remains one of the easiest Halloween costume themes for kids and families. Target currently features Hermione and other Wizarding World costumes in its Halloween collection.

Toy Story Costumes

Toy Story is another family-friendly option, with Buzz Lightyear, Woody and Jessie costumes currently featured at Target.

Super Mario Costumes

Mario-themed costumes continue to be popular for children and family groups. Target’s 2026 Halloween selection includes Super Mario characters such as Mario, Yoshi and Rosalina.

Target Halloween Costumes for Women

For adults, Target offers a wide range of costumes that can be styled as glamorous, funny, spooky or character-inspired looks.

Popular directions include:

• Witch costumes
• Vampire costumes
• Disney characters
• Superhero costumes
• Wicked-inspired costumes
• Pop-culture costumes
• Funny food costumes
• Group costumes

Target’s Halloween collection includes dedicated sections for women and men, as well as accessories, makeup and wigs to complete the look.

Target Halloween Costumes for Couples

Couples can also create coordinated Halloween looks without buying identical costumes.

Some easy ideas include:

• Barbie & Ken
• Mario & Princess Peach
• Woody & Jessie
• Vampire couple
• Witch & wizard
• Superhero couple
• Angel & devil
• K-Pop Demon Hunters-inspired duo

For a more creative look, choose costumes from the same movie or fictional universe and add matching accessories.

Target Halloween Costumes for Kids

Target has one of the widest selections for children, including character costumes, classic Halloween costumes and adaptive options.

Current 2026 choices include:

• Pokémon
• K-Pop Demon Hunters
• Harry Potter
• Toy Story
• Super Mario
• Spider-Man
• Bluey
• Dinosaurs
• Skeletons
• Unicorns
• Minions

Target’s current Halloween collection also includes toddler and baby costumes.

Cute Target Halloween Costumes

Not every Halloween costume needs to be scary.

For a cute aesthetic, consider:

Unicorn — colorful and playful.

Dinosaur — especially popular for toddlers.

Pikachu — an easy Pokémon look.

Bluey — perfect for younger children.

Princess — timeless and easy to accessorize.

Pumpkin — simple, classic and adorable.

Target currently lists toddler unicorn, dinosaur and other playful costumes in its 2026 collection.

Funny Target Halloween Costumes

Funny costumes are also an easy way to stand out at a Halloween party.

Target’s previous Halloween assortment included food-inspired costumes such as Diet Coke, M&M’s and charcuterie boards, as well as Target-inspired costumes.

For 2026, funny costume shoppers can look for:

• Food costumes
• Giant inflatable costumes
• Funny animals
• Meme-inspired outfits
• Target-themed costumes
• Oversized character costumes

Target Halloween Costumes for Pets

Don’t forget the family pet.

Target has a dedicated pet Halloween costume category, making it possible to coordinate your dog’s or cat’s costume with the rest of the family.

A pet costume can also work as part of a group theme:

Mario + Luigi + Yoshi

Harry Potter + Hedwig

Toy Story + Slinky Dog

Wizard + black cat

Cheap Target Halloween Costumes

One of the biggest reasons shoppers search for Target Halloween costumes is affordability.

Target says that half of its costumes and accessories are under $25 in its 2026 Halloween assortment.

The current Target Halloween collection also shows costumes starting around $15, with accessories available for even less.

That makes Target a useful option if you’re looking for a complete Halloween outfit without spending $50 or more.

Best Target Halloween Costume Trends for 2026

If you’re trying to decide what to wear this Halloween, these are the trends I’d watch:

1. K-Pop Demon Hunters

Probably one of the strongest new pop-culture costume trends for 2026.

2. Pokémon

The expanded Target assortment makes Pokémon one of the easiest themes for siblings or groups.

3. Nostalgic Characters

Toy Story, Harry Potter and Super Mario offer recognizable costumes that don’t depend on a single year’s trend.

4. Group Costumes

Families can mix characters from the same franchise or create a coordinated Halloween theme.

5. Cute Halloween

Unicorns, dinosaurs, pumpkins and colorful characters are ideal for toddlers and younger children.

6. Pet Costumes

Matching the family pet with the family’s Halloween theme is another fun option.

When Should You Buy a Target Halloween Costume?

If you’re shopping for a popular character, earlier is better.

Target says shoppers are increasingly starting their Halloween shopping earlier, and its 2026 assortment is already available online, with additional seasonal merchandise arriving in stores.

Popular sizes and character costumes can sell out as Halloween approaches.

Final Thoughts

Target Halloween costumes 2026 are already offering plenty of options for kids, adults, couples, families and pets.

The biggest trends include K-Pop Demon Hunters, Pokémon, Harry Potter, Toy Story, Super Mario and Marvel, while classic witches, skeletons, vampires and cute animal costumes remain reliable choices.

Whether you’re looking for a cheap Target Halloween costume, a cute toddler outfit, a couples costume or a recognizable pop-culture character, Target’s 2026 collection gives shoppers plenty of choices.

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